Channel 4 sponsors Dare To Be Digital
News is out (alright I’m a day or so behind) that Channel 4 is sponsoring Dare to be Digital this year. But - interestingly it’s not a hands off, give the money and run number. Channel 4 have offered an optional brief to the teams of students on the competition to produce something specifically with them in mind.
Real world experience then for the Dare entries. Besides wondering how many will take them up on their offer, I’m interested in how this will develop. Dare has traditionally been a place for students to experiment with new IP before entering the games industry where they wont get that kind of opportunity immediately. Working to a commercial brief puts a different kind of strain on teamworking and idea creation.
That said - it’s brilliant experience for life in the real world where what you do on a project like this can be dictated by the financiers rather than by the creatives. It will be interesting to see the students cope with added demands.
More details on the brief after the jump.
So what are channel for looking for? In short a game that:
- Introduces players to new ways of doing things or thinking about things
- Appeals to boys and girls aged 14 – 19 years
- Captures the attention of audiences who wouldn’t classify themelves as ‘gamers’
- Is innovative in content, presentation and style
- Is innovative in its use of sound and/or music
- Makes players think
Of course - they are not shy about letting the students know what they don’t want either:
- Games that are designed specifically to be educational or serious
- Games that replicate (or replicate with a twist) existing offerings that have been shown or are purported to have educational impact
So something original, fun, engaging, political, educational and innovative.
Piece of cake!
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