Beijing, 8pm, 08/08/08
Tuesday, April 29th, 2008Beijing’s Olympic Games will open on Friday August 8, 2008, at 8pm local time. In the marketing and media sectors there is ferocious activity as companies race to prepare. But as Universal McCann discuss in a recent paper, in many respects this race would be happening even without the Olympics as China’s marketing infrastructure is in a big […]