Media skills for media people

Archive for January, 2008

Where have all the engineers gone?

Thursday, January 31st, 2008

One of the areas of work I have been doing over the last two years is looking at the crisis facing engineering in the audio visual sector. Simply put we don’t have enough of them, the ones we do have don’t have the right mix of skills, no-one else understands what they do, no-one wants to be one, and even if they did the courses available aren’t fit for purpose. A very bleak picture.

A working group made up of IABM, Sky, BBC and others looked at this issue and proposed that we look to the Australian model of certification – M.I.T.C. (Media Industry Technologists Certification) They have some of the same problems, and are developing a map of the competencies needed at different stages of your career as a “para-technical” throughout the industry. This is assessed with a combination of peer review and online questions. It seems to be working for them.

By having a breakdown of what people need to know in each of the job roles in this area we will start to create solutions to some of the issues. We will have a list (with salaries, job style, promotion chances) that can be used to attract people to the industry (as an aside, in my journey on this I spoke to engineers outside of our sector – who face the same problem – who consider us to be the “sexy” face of engineering!). We will have a ready-made curriculum to give to education and training that spells out what they should be delivering. We will have a similar list (and certification) to allow for continual professional development for people already in the workplace. We will have a true picture of what skills are transferable.

Now I have a little funding to explore this idea further – to reality check it with the Broadcasters, the OB’s, the post companies and the manufacturers, and to start to collaborate with our down under cousins. It’s a long term goal, admittedly, so other ideas are also needed – can we entice engineers from other sectors, or even other countries, to come and work for us?

One great idea I really want to explore is with the armed forces. They provide all their exiting personnel with training to prepare them for the real world – how about a transferal course in media engineering for their boys and girls? Their understanding of deadlines and pressure must make them extremely useful in our industry – and we can promise them not to get shot at whilst they do it!*

* certain gritty reality shows not-withstanding!

TIGA – Awards and New CEO

Thursday, January 31st, 2008

So I missed the TIGA awards last night due to illness* and along with the ‘best game’ categories two awards were given out for contributions usually recognition for efforts outside of the ‘day job’ of making games:

Best Developer – Greatest contribution to independent games development during 2007 by TIGA member
Presented to: Denki

Best Player – Greatest individual contribution to independent games development during 2007
Presented to: Fred Hasson

 So congratulations to Denki and to Fred (and all the other winners, obviously).

The individual award may reflect more than just 2007 as Fred also used the awards as a platform to announce the next chief exec of Tiga as Richard Wilson - arriving from the Institute of Directors.

Like his predecessor he arrives with little direct experience of the Games Industry, but most commentators have already talked that up as a potential advantage, given his successful track record of dealing with govt departments in previous roles.

I’ll look forward to finding out more over the next couple of months as we’ll be inviting Richard to take up Fred’s seat on our Games Forum.

  

* sympathy please…

Chinwag Skills Survey

Saturday, January 26th, 2008

Is the skills shortage in digital media hindering the growth of the sector, what do employers think is going to happen over the next year and what can they do to help?  Just some of the questions those clever people over at Chinwag have been asking  in their Digital Skills Survey published last week. With very interesting results.

97% of respondents found it difficult to attract the right digital staff to their businesses.  76% found it difficult to retain staff and businesses have found themselves using freelancers more in 2007 more than in previous years.

Yes, you did read that correctly,  the majority of the couple of hundred surveyed  find it difficult to get the right staff - staggering.  We know that gradates coming into the workforce are not deemed to have the right skills by industry, a longer term issue being addressed by the Skillset Media Academies.  The existing workforce up-skill motivated by needs to learn additional ‘add ons’ or upgrades related to their core skills, which is great but in a freelance market it means business cannot keep and share talent in house.   Little cross skilling into diversified or new areas exists or indeed the support to do so. 

So just how can the sector function, not to mention grow business, when faced with firefighting skills issues on a day to day basis?

We will  be conducting the Skillset workforce survey in April this year which will bring additional training and skills issues into the picture (all of this will help shape the updated interactive media action plan which will  outline were we need to get to in order to start addressing these issues in the short and long term).  However the priority for now is how do we quickly put measures in place to ensure the right skills are in the marketplace.  And we need industry to help us solve that problem.

All of this and more will be discussed in the Chinwag Skills Emergency seminar next Tues Jan 29th.  I am on the panel and its a great opportunity to get the discussion going. 

Grow some Management and Leadership skills or die!

Friday, January 25th, 2008

Broadcast published an article yesterday based on our draft Facilities Strategy. It will hopefully kick up some dust – the main thrust is that unless the sector grows or buys in some management and leadership skills it will die.

I am quoted as saying that “the facilities sector is divided; some companies are deploying business acumen and diversifying successfully, others which are not seeking alternative ways of working may not survive.”

Watch this space for the entire strategy and action plan. It will be based around a number of themes (Leadership & Management, Higher and Further Education, Careers Advice, Diversity of the Workforce, Qualifications) and will be the first time that the sector has a unified strategy and action plan.

My feelings are that there is plenty of “management” skills out there; what’s lacking is the “leadership” to see what is coming and make changes accordingly. Another observation is around the seemingly endless combustion of friendships/partnerships of late, particularly in the post production sector. Stories abound of back-stabing, tiffs, double-crossing… the marriages (perhaps, of convenience) that were the basis of many businesses seem to be coming apart at the seams. Again – lack of skills and knowledge are feeding the flames of these divorces.

Crossing the Void

Thursday, January 24th, 2008

I will be heading down to South West Screen / Just-B Productions Crossing the Void conference in Bristol on Jan 29th which aims to bring TV and New Media Indies together to explore the collaborative opportunities (borne out of interest or necessity) which exist within this rapidly changing sector.

Its not just a game of survival of the fittest, TV always needs to do what TV does well, as does the domain of the interactive independents. But with the commissioning landscape and audience expectations changing the questions are: what are commissioners expectations, how do you pitch for cross platform content and how do you find the business opportunity in the first place.  And do businesses have the capacity and skills to take advantage.

Cue that Interactive Msc in Leadership and Management again….. 

>>UPDATE<<
Following the success of Crossing the Void in 2008, South West Screen, Bristol Media and Just-b. Productions (producers of b.TWEEN) present a one-day event this March exploring the latest developments in the multi-platform landscape.

Tuesday 17 March 2009 at Watershed, Bristol UK.
Designed by Just-b. Productions for South West Screen and Bristol Media
BOOK NOW: +44 (0)117 927 5100
http://www.swscreen.co.uk/crossingthevoid

All eyes on NESTA……

Thursday, January 24th, 2008

Jon Kingsbury has just taken up post with NESTA as Director of the Creative Economy Programme – on sabbatical from BBC.  We met for lunch today to get the low down on NESTA’s plans for the future, and as you have probably guessed, there are lots of interesting developments a foot.

Alongside their investment, research and innovation programmes, it feels like collaborative working partnerships and pilot projects are high on the agenda.   External ideas for innovation and enterprise programmes seem to be a healthy part of the mix and it will be really interesting to see the range of projects and partners which are supported in this way over the coming months.

Skillset currently support NESTA’s Insight Out Programme for the Interactive sector and we are looking to work together on how business support and mentorship programmes, based on this scheme, could be embedded within the Skillset Media Academy Network. 

And for our sector, mentorship is the key word.  The jury is still out as to whether business support schemes, or even Leadership and Management Programmes, should incorporate the wider creative and cultural sectors or focus specifically on the needs of the interactive sector.  But that’s another conversation.

Aardman New Talent Showcase

Thursday, January 24th, 2008

I was in Bristol last night for the Aardman New Talent Showcase, something they have run for the last couple of years. Essentially they pick a selection of up and coming designers, artists, animators and students and show their work in one of the studio spaces in Bristol for a few days.

 It’s fascinating to see student work lined up alongside professional stuff and a lot of it stood up very well to comparison even though the student portfolios were undoubtedly thinner than the pros!

The showcase was originally designed so that Aardman staff can have a look at potential talent that they may use on upcoming shows, this year they also held a private view – inviting other people from around the animation industry (hence me going along).

This is an interesting move, as although the industry presence was not huge (and naturally a lot of the guests had close links with Aardman themselves) it still seemed very brave to invite competitors along to network with prospective new talent.

I also found out a bit more about the upcoming adaptation of Fantastic Mr Fox being directed by Wes Anderson as a stop frame feature. Aside from the obvious greatness that is an animation feature being made in the UK, this is a great story being made by one of my favourite directors* and I am now very excited. Shame it isn’t out until next year at the earliest.

* Although there is apparently a distinct lack of tracksuits and writing stock involved :(

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