Media skills for media people

Archive for July, 2008

Games:Edu so far

Tuesday, July 29th, 2008

On the beach in Brighton reflecting on the morning session, some really interesting talks so far, and there has been no haranguing, just plain old co-operation and understanding from all the speakers whether they’re from education or industry.

Jolyon from Blitz spoke eloquently about the perils and pitfalls of working with universities, but was wholeheartedly enthusiastic about the benefits reaped of the activity. There was also a pleasing dose of realism running throughout.

It’s building to be an enlightening day.

Are you ready for the Olympics?

Monday, July 28th, 2008

 

With Beijing just around the corner, my thoughts turn to our own time in the spotlight. One of my jobs at Skillset is to make sure that the creative media industry is competition fit to make the most of the opportunities when the greatest show on earth rolls into East London. Already some companies are stretching their muscles and practicing their moves – a few emails already asking “how do I win some media work in 2012?”. (more…)

The Future of the Web

Monday, July 14th, 2008

Last week saw Tim Berners-Lee (that’s right, he who ‘made’ the Web) talk at NESTA on ‘The Future of the Web’. I managed to snaffle a ticket to this hugely oversubscribed event and was pleasantly surprised by this engaging and articulate man, who worked in the late 80s and early 90s with the boffins at CERN (the world’s largest particle physics laboratory, based underground in Switzerland) and is a Founding Director of the Web Science Research Initiative.

I won’t go into massive detail – you can see the slides and webcast here and here - but I did want to sum up some insights gleaned for publishing, from Sir Tim and the two respondents: the leading thinker on innvoation and creativity Charlie Leadbetter, and Channel 4 Chief Executive Andy Duncan.

  • The Semantic Web is going to break down the barriers of accessing content across different applications. We need to think about how this will impact on issues of convergence, digital rights, and content creation.
  • We need to teach students in HE about new ways of interrogating, searching and collaborating at this level: the Web Science Research Inititative is central to this push, but what else can we do to ensure our graduates are capable of understanding and using this tool? Do they have the right levels of critical, analytical and creative thinking skills?
  • The Open Data Movement that goes hand in hand with The Semantic Web will throw up issues for holders of content rights – whether authors, journalists or publishers – as they consider what to make freely available on the web. Do we have the right digital rights management skills in the industry?
  • The vision of the Web is one of open collaboration, allowing people to use it to solve problems. What potential is there for publishing in this context? A lot, I would have thought, but we have to explore the potential rather than just take a protectionist stance with existing business models. We need to ensure that we have the right level of strategic vision and skill at the top of our industry to facilitate this.

NESTA – Raise the Game

Tuesday, July 8th, 2008

NESTA today announced a £450k war chest to help foster innovation in the games industry. Four strands of activity have been announced to help new companies, small and growing companies, and even some bigger companies will get support to counteract the difficulties being caused by the current skills shortage.

Following on by the coverage gained by the Games Up? Campaign this is really good news for games companies in the UK, and provides a real opportunity to a lot of games developers to focus on innovation and new and exciting projects.

Some good partners announced – the Dare to Grow scheme will be a partnership with Abertay and Dare to be Digital and will support the placement of interns within smaller games companies – there should be real value there for both the trainee and the employer.

Other initiative include a Crossover Lab with a focus on games, and a staff ’swap shop’ enabling job shadowing and skills swaps with other areas of the creative industries.

Finally there is a Business Mentorship Scheme for 10 companies, this feels similar to things that Skillset has run in the past in the TV and Interactive sector, and again, should be of great benefit to the companies taking part.

Full details on all four strands are here: www.nesta.org.uk/raisethegame

Graduates, Graduates – as far as the eye can see…

Wednesday, July 2nd, 2008

Phew, what a night – 250 odd souls down in the vaults on the hottest day of the year networking their hearts out.

Yes, it’s that time of year again when students come out of their 3 year long chrysalis that is university, blinking into the lights of the onrushing animation industry. Rabbits in headlights doesn’t quite cover it.

So it’s all credit to the graduates of our accredited courses that our annual showcase event was such a success. Good reports all round (except for the temperature) and a general perception that the quality of graduates coming out of our courses is improving year by year.

MC Alan Gardner got all the students going with some networking workshops, and some six degrees of Kevin Bacon tailored to the animation industry, and then sent them off to work their mojos on some of the best animation employers going, Framestore, MPC, Aardman, Double Negative, Nickelodeon, Cartoon Network, Cinesite, Rushes, Studio AKA to name but a few.

Award for most innovative marketing strategy goes to the student employing ’slap bands’ specially made with links to their website embossed on them to tag every employer walking through their vicinity. They’re not getting a plug here, as I didn’t get a bracelet, and I like freebies.

I took some photos of the do, and we’ll be publishing more on the event on the main site in due course.

Look out as well, for the online group we’re setting up with Imagine, to keep the networking going.

BTBS Walkies

Tuesday, July 1st, 2008

btbslogo1.jpgbtbslogo1.jpgNope, this is nothing to do with Barbara Woodhouse (those of you who are old enough to remember her) or even One Man and His Dog.

Try to picture a few hundred tipsy booksellers, authors and publishers staggering around central London, from Bloomsbury to Soho, via Hatchards, Foyles and other illustrious booksellers, dressed in fancy dress, buckets clanging with change, as they bounce along the pavements.

Yes, it’s The Book Trade Benevolent Society’s annual charity walk, “Walkies 2008″. A feast for the eyes of tourists and Londoners alike, and coming to the city this Tuesday 8th July.

I’ll be particularly sad to miss the Publishers Association/Publishers Licensing Society’s loved-up check point along the route – hosted in the gardens of the PLS offices in Gower Street, in conjunction with Mills & Boon. They promise to woo you with “pink cocktails, dreamy canapés, love hearts and even give you the chance to have your photo taken with a gorgeous Mills & Boon character!”

It’s the last Walkies ever, which has been running for years to generate support for the work of BTBS, who provide support to anyone who has worked a year or more in the book trade, whether as employee or freelance. This can include redundancy support, retraining grants, housing – whatever the need.

Contact the BTBS to find out how you can involved and the best of luck to all those taking part. Alternatively, you can donate online.

Sadly, I can’t make it this year, but I have fond memories of previous events. If I recall correctly, getting everyone around the course was more like herding cats than rounding up sheep.

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