Media skills for media people

Archive for September, 2008

ALPSP conference part two: the Web’s Rich Tapestry

Wednesday, September 17th, 2008

 

Carrying on from my earlier report on the Association of Learned and Professional Society Publishers’ conference last week, is a brief summary of the session called ‘The Web’s Rich Tapestry’.

I figured this was going to be one of those mind-bending, thought-numbing sessions. The sort of conference paper where genius geeks hold forth on a variety of technical issues, in a mystical language known only to a few. I can’t claim to have emerged totally clear-headed, but only because of the workout my brain received on one of the biggest challenges for research publishers.

In summary: it’s no longer about static pages with references going in and out. Oh no. We are now in the era of the link. Where anyone with intellectual property that the market wants online, needs to consider what kind of links they should make on the Web.

The speakers for the session – Geoff Bilder, Director of Strategic Initiatives at CrossRef, and Leigh Dodds, Platform Programme Manager at Talis – knew their stuff, but managed to convey it in a manner that I could (just) understand. Essentially:

  • Academic and specialist societies and publishers need to use digital object identifiers to link across different publisher content
  • The importance of Ping or Trackback is huge in terms of efficient logging of links into a source
  • We now deal with multiple links online – where the number and type will proliferate (reciprocal, double-headed, you name it)
  • You need to think about Wikipedia and other open source resources – what exactly were you citing and is it still the same?
  • We’re in an age of automatic links and semantic extraction – searching down to the level of key word – the Semantic Web is the future, now
  • How do you authenticate and validate links?
  • How can you validate and identify people?
  • More links = more traffic = better research tools: this is what the market wants.

So if your head has stopped swimming, consider the skills implications. As an industry, we need the expertise of those who can project manage and outsource to specialist, technical people or who have the technical knowledge themselves. They need to understand how this relates to content, IP and business models. They need to be able to talk the language, but translate for those that don’t.

Some interesting sites where you can explore how this brave new world might work are:

ALPSP International Conference 2008

Tuesday, September 16th, 2008

ALPSP Logo

 

Here’s the first of a few short reports on the Association of Learned and Professional Society Publishers (ALPSP for ease of reference) conference I attended last week.

This is the industry body that promotes and represents the interests of specialist, academic journals publishers in particular. Don’t be fooled into thinking this is a twee backwater in the publishing scene: journals publishers have been migrating and re-purposing content online for years – even decades – as their customers have demanded it. Researchers, academics and librarians are at the front line of digital developments.

And here are some statistics about Elsevier’s ScienceDirect service that might dispel a few myths:

  • 1 million downloads a day
  • 2200 journals
  • 8.7 million articles
  • 10 million scientists have access from around the world

The source of this information was the speaker for the first key note address: Paul Evans, Senior Vice President, International Publishing Development, Elsevier. Titled ‘New constituencies for publishers – how democracy can follow or lead in the new world order’, I expected a call to arms to stop the onslaught of the Open Access model (where research can be accessed free to anyone online) which is one of the most challenging and contentious issues for scholarly publishers.

In fact, it was a call to collaborate and cooperate with government and politicians alike to continue the development of viable commercial models and ensure that the voice of the industry was represented. Key thoughts included:

  • There is no tipping point in the different payment models being explored: a balanced range of options will provide both research community and publishers with the choice and flexibility they need.
  • Experiments in article usage time via a paid vehicle need to be negotiated to ensure accurate optimum usage has been achieved.
  • Publishers should provide evidence and existing user statistics for article downloads to convince politicians and funding bodies: demonstrate when the article can be posted for Open Access once sufficient return has been achieved.
  • It’s about innovation: adapting to survive, better meeting needs, continually renewing your content, models and approach, avoiding stagnation, and most important of all – being driven by customer need.

This last point echoed many comments from the research we undertook over the summer in the publishing sector. More to follow anon.

Game Design Documents

Friday, September 5th, 2008

The shroud of secrecy has been lifted! Want to see a real life, studio developed, commercially released game’s, game design document. Now is your chance.

Anyone, and I mean anyone, who thinks they might someday want to design games needs to head over to the CrunchTime Games Website and download the design docs for Shred Nebula, an XBLA title.

As the lead designer says:

I personally have created many detailed design documents and high-end pitches for the games I have worked on over the last 17 years as a Lead Designer, Director and Character Gameplay Programmer – all of which are stuck under NDA blanket and therefore hidden away from those who could greatly benefit from the experience.

Now I own a company (CrunchTime Games Inc.) and the IP, it is my pleasure to finally release this kind of documentation from our game Shred Nebula Xbox LIVE Arcade (XBLA)!

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